Sidar is a Swiss-Kurdish photographer and art director based in London. He started his career as a designer and worked for a variety of brands from luxury to consumer and corporate: Nike, Twitter, Ralph Lauren, Audemars Piguet, Brunswick, Barclays, Nestlé, Hugo Boss. Photography was an obvious move as his background is about storytelling and delivering emotion. And this is the same principles that he is applying to his photos. His work has been featured on Fisheye Magazine and Slippery Edge

He is driven by his curiosity to explore new territories. Travelling the world to meet different cultures and telling people's stories is one of the most rewarding work.