#real #me #ad 3
At the time I studied marketing communications online marketing meant little more than having a website. Since then the roaring success of social media platforms and the rise of influencer marketing not only had a great impact on the advertising industry but also on how many of us take and consume photographs overall.
My series “#real #me #ad” examines the sliding line between vernacular and advertising photography and the way we view pictures these days. I want to question the limit of plausibility in visual storytelling as well as the use of the body as an object.
Therefor utilising common motifs of contemporary culture – fashion, food and parts of my female body in a domestic environment – I staged performances that play with nonsensical scenarios. The resulting images are created by a blend of calculation and chance. They are not digitally manipulated. The bright colors and style imitate advertisements, the omission of artificial perfection and the frontal flash vernacular snapshots.
Author: N. A. Vague (born in Berlin, Germany) is an emerging fine art photographer who creates staged self-portraits and still lifes.
Influenced by a degree in marketing communications and jobs in the media industry her work explores the relationship between media and popular culture as well as the clash between inner calm and outer noise.
N. A. Vague is currently based in Munich, Germany.