An engineer by education; after leading a hardcore corporate lifestyle for 10 years; Sid left his computer engineering job in 2015 and apprenticed with top commercial fashion photographers in the industry before starting out on his own.

The strongest, most defining aspect of Sid’s aesthetic is that he never conformed to the conventional ‘rules’ of commercial fashion photography, but made his own.

He has crafted his own unique style of commercial fashion photography by drawing inspiration from his personal treasure of memories and experiences he continues to keep acquiring from his love for traveling.

He offers images with a character to his commercial ,advertising, editorial, fashion, beauty clients that help sell their range of products.

The idea is for people to fall in love with these characters being portrayed by Sid’s photography.

The images highlight the fashion but also develop a relationship between the viewer and the photo by having a strong character presence in the photographs.

His forte is making anything look fashionable, be it portraits of artists or editorials for top fashion magazines