In a world characterized by exasperated attention to the digital, we are more than ever used to live with smartphone in our hands, hoping that the entertainment coming from the screen could lighten up our days. The reality where we live is often boring and monotonous, unlike the social media feeds where we can find a constant change of contents that repeatedly captures our attention. This digital reality, made up of quick and ephemeral visual stimuli, turns off our power of observation, which needs slowness and critical ability to get started.
Embracing a critical vision we can change the perception of what surrounds us: by focusing on what our senses tell us, the everyday life, previously a source of boredom, is now transformed into a pretext to look for ideas to draw inspiration from and on which let our creative vein flow. A play of shadows and lights on the street, a set of color tests on a facade or any other aspect that is involved in the ordinary can change connotations and takes on aesthetic and artistic peculiarities that can amaze us and thus give greater value to our lives.