DESCRIPTIONThe set for this photoshoot was designed to be a fresh take on a summer editorial.
The set consisted of two moveable backdrops which were backlit. On them is a mirrored beach location from Seychelles.
Depending on the photo, one of the backdrops was paired with a third, sky coloured installation suggesting a partial cube shape. The floor consists of a shiny black material which reflects the backdrops. The wrinkled effect of this material creates ‘virtual waves’ moving out across the floor.
AUTHOR2b+photo (Tobias Meier) specializes in storytelling photography for fashion and advertising. 2b+photo makes conceptual photography, with many intricacies to draw the viewer in. He carefully combines complex sets, backdrops and visual effects for contemporary photography with a surrealist and pop-art feel. His work is detailed and colorful, communicating brand aesthetics through highly stylized photography.
His portfolio features international designers including designers regularly featured at Paris Fashion Week. 2b+photo editorials have gained over 100 international fashion photography awards from around the world including Paris, London, Tokyo, Moscow and New York.
Well known for his large scale fashion editorial productions and creation of elaborate sets, Tobias Meier’s work balances complexity with fine art. Tobias has a background in visual effects for feature films (lighting and matte painting), including academy awarded movies, as well as a Masters Degree in Art from University of Portsmouth. He is based between Vancouver and Paris.