The Grass is Greener
DESCRIPTIONThe Grass is Greener is taken from the series Hollywoodland.
Hollywoodland is a series of portrait photographs that convey both the aesthetics of the era and the deeper issues of gender that began to surface particularly within the 1950s and 1960s.
The protagonist within the series emulates the ideal of the Hollywood blonde, who was made desirable by the likes of Marilyn Monroe, Grace Kelly, and Lana Turner, among others, manipulating her natural image to conform to male perceptions of beauty, as after all “gentlemen prefer blondes”.
Each photograph contains the clapperboard, upon which is written a film title taken from the golden era of cinema, that intends to simultaneously add meaning, and ambiguity, to the emotions conveyed visually by the protagonist, who is acting out roles perceived as necessary to the female, albeit in a glamorous, stylised way informed by the fictional lives of women seen on screen.
During the golden age of Hollywood, women were led to pursue unattainable ideals of beauty, of femininity, and of their domestic role within society, which inevitably led to feelings of confusion, of inferiority (both towards men and in terms of their natural beauty), and of unfulfillment. My intent is to convey the overwhelming social pressure to conform to such ideals, which is glamorised by cinema and thereby internalised by the female.
AUTHORVicky Martin is a fine art photographer based in the UK. Although she studied art and
photography in the 1990s it was not until 2008 when she was awarded a prestigious Rhubarb Rhubarb bursary that she was able to pursue photography full time. Since the Rhubarb Rhubarb bursary Vicky has had her work exhibited nationally and internationally - including Los Angeles, South Carolina, Vermont, Rhode Island, Minneapolis, Budapest, Berlin, Paris, Amsterdam and London.