My new photo project "Beauty Madness," is about modern beauty ideals that distort women and make them look like dolls instead of emphasizing their individuality. I want to satirically question these ideals because our society seems to be slowly getting fed up with them – with egalitarianism and imposed beauty standards.

In fact, these ideals follow the principles of the beauty industry: money is made by exploiting women's inner complexes. Beauty images such as full lips or a large butt are constantly being forced upon us in the media.

As we know, there were certain ideas of female beauty in that era. Today, however, women are mostly portrayed as sex objects. Unfortunately, many women have internalized these beauty standards and are too focused on "improving" themselves. Whether this makes them happier is another question entirely.

With this color photo series, I want to show how banal and degrading these modern beauty clichés are – clichés that degrade women rather than empower them.